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The cloud vs physical reality - Jeff's creatively-named journal

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October 20th, 2012

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08:34 am - The cloud vs physical reality
"Big web-based companies in particular seem to enjoy hiding within 'the cloud.' They are frequently cagey about where they keep your data, sometimes even pretending not to be entirely sure about it themselves. ...generally speaking, the cloud asks us to believe that our data is an abstraction, not a physical reality... What frustrates me is that feigned obscurity becomes a malignant advantage of the cloud, a condescending purr of 'we'll take care of that for you' that in its plea of ignorance reminds me of slaughterhouses."

--Andrew Blum, "Tubes: A Journey To The Center Of The Internet"

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Date:October 20th, 2012 04:19 pm (UTC)
Having worked on some of the technologies involved as part of hoping to work for companies who do that, those companies are correct that often it's difficult to speak precisely about where data resides. I don't see what advantage the author claims the companies gets from doing so though; it's actually a bit of a minus, conceptually speaking, because it makes managing that information harder (although there are scalability and other benefits that justify the software architecture choices that lead to designs like that).

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